VECTOR
YEAR
2024THE PROBLEM
This university brief tasked us with designing a magazine using two articles: ‘Text’ by Ellen Lupton and ‘The importance of Environmental Graphic Design in urban spaces’ by Roula Ganoti and Iro Laskari. We were to develop an original, place-based concept inspired by the themes explored in the articles, as well as photodocumentation of graphic objects in an urban or natural environment.
THE SOLUTION
VECTOR is a publication that explores the intersection between graphic design and navigation. Each issue spotlights the different design systems that are used to communicate information and navigate the world around us. Issue 01, ‘From Point A to B’, showcases how road signage uses minimalist graphic imagery to define and restrict our movement within urban spaces. Similarly, it explores how designers use typographic devices to create a legible and appealing reading experience. In other words, this issue investigates the answer to the question: “How can we communicate a lot with a little?”The visual style
is a playful take on Swiss Design, whose key principles of simplicity, readability
and objectivity align with the design of road signage. In true Swiss fashion, the entire issue is designed using one typeface (Neue Montreal) in just one weight and four point sizes. The visual language consists of vector graphics inspired by road signage and markings, many of which are glyphs derived from the Neue Montreal type family. This issue also features a system of glyphs
that assist the reader in navigating the text, which are
used throughout the body text and pull quotes.