TEO TABAR




AUSTRALIAN CENTRE FOR INTERNATIONAL JUSTICE


YEAR 

2025

CLIENT

Australian Centre for International Justice

SCOPE

Brand communications
Brand strategy
Copywriting

THE PROBLEM

The Australian Centre for International Justice (ACIJ) is an independent, not-for-profit and specialist legal centre that seeks justice and accountability for victims of atrocity crimes and human rights violations. As part of a capstone project supported by UTS Shopfront, we were tasked with designing a suite of social media templates to align the ACIJ’s public presence with their increasing scope and impact, and to build trust with their key audiences, namely victims and survivors, legal professionals, journalists and the broader public.

THE SOLUTION

We developed a brand communications strategy to strengthen the ACIJ’s position as a credible, trustworthy voice in the international justice space in Australia. We designed a series of eight sample Instagram posts that use clear, concise language to resonate with our key audiences. My primary contribution was writing copy for our social media channels and developing a structure for written content to ensure our messaging is anchored in seriousness and clarity.



We initially approached this as merely a creative brief, and set out to develop a series of blank social media templates. However, we discovered that the overly technical messaging of the ACIJ’s existing social media communications (pictured above) meant that general and legal audiences alike had little understanding of what the ACIJ does. We soon realised that the heart of the problem was ultimately how we might communicate who the ACIJ is, what we do, and the importance of our work.


When developing our communications strategy, our approach was heavily informed by the ACIJ’s existing logo, which resembles passages of redacted text. We brought the logo to life in new ways by strengthening our important role in revealing the truth by holding governments and authorities accountable for international crimes.




To support our brand communications, we designed a cohesive and adaptable suite of Instagram templates to ensure the ACIJ’s complex legal messages cut through to our key audiences. We developed templates across ten content categories, each containing approximately 20-50 slide variations, resulting in visually engaging carousel posts that increase brand recognition and social media engagement. We also introduced a colour-coded top-bar system inspired by the redaction imagery in our existing logo that identifies different content categories and conveys the breadth of the ACIJ’s work. 



We also designed an image carousel alongside a custom suite of halftone texture graphics to support the ACIJ’s upcoming Arms Export campaign, where we are taking the Australian Government to the Federal Court to challenge its role in supplying defence export permits to Israel.



CREDITS

Design

Beth Albuquerque, Ruby Brook, Bona Kim, Joseph Palmero, Daniel Sjögren & Teo Tabar

Copywriting

Daniel Sjögren & Teo Tabar

Motion

Ruby Brook, Joseph Palmero & Bona Kim


FIND ME HERE!

ACKNOWLEDGEMENT OF COUNTRY

I acknowledge the Dharug and Gundungurra People as the Traditional Custodians of the land on which I live, work and play, and pay my respects to Elders past and present. I honour First Nations People as the first artists, designers and storytellers, who have cultivated art, culture and storytelling across this continent since time immemorial. I recognise that sovereignty was never ceded, and this always was, always will be, Aboriginal Land.

© TEO TABAR 2026